About Us
JEWELRY THAT REFLECTS THE SOUL
OUR FOUNDER AND LEGACY
Varali Jewelry was born from a dream to carry forward a legacy — one that gleams as brightly as the moon itself.
Founded in 2024 by siblings Princy and Bikram in Vaughan, Ontario, Varali is more than a jewelry brand — it is a tribute to our roots, and to the timeless artistry passed down through generations. The name Varali, meaning moon, reflects the essence of our pieces: radiant, ethereal, and eternally captivating.
Our story begins long before we were born — in Punjab, India in the 1940s, where our great-grandfather first began crafting jewelry by hand. Through decades marked by determination, perseverance, and an unwavering commitment to trust, our family built a reputation for excellence in fine jewelry, one piece at a time.
Today, at Varali, we honour that legacy by blending traditional craftsmanship with a modern aesthetic. Each piece is designed to echo the brilliance of moonlight — subtle yet striking, delicate yet powerful — and to become a lasting symbol of beauty, emotion, and heritage.
We believe jewelry should do more than adorn — it should tell a story, carry meaning, and stand the test of time. Just like the legacy we proudly continue.
OUR FOUNDER AND LEGACY
Varali Jewelry was born from a dream to carry forward a legacy — one that gleams as brightly as the moon itself.
Founded in 2024 by siblings Princy and Bikram in Vaughan, Ontario, Varali is more than a jewelry brand — it is a tribute to our roots, and to the timeless artistry passed down through generations. The name Varali, meaning moon, reflects the essence of our pieces: radiant, ethereal, and eternally captivating.
Our story begins long before we were born — in Punjab, India in the 1940s, where our great-grandfather first began crafting jewelry by hand. Through decades marked by determination, perseverance, and an unwavering commitment to trust, our family built a reputation for excellence in fine jewelry, one piece at a time.
Today, at Varali, we honour that legacy by blending traditional craftsmanship with a modern aesthetic. Each piece is designed to echo the brilliance of moonlight — subtle yet striking, delicate yet powerful — and to become a lasting symbol of beauty, emotion, and heritage.
We believe jewelry should do more than adorn — it should tell a story, carry meaning, and stand the test of time. Just like the legacy we proudly continue.
OUR MISSION
At Varali Jewelry, our mission is to craft timeless pieces that evoke emotion, awaken connection, and celebrate individuality. Inspired by the quiet brilliance of the moon — for which we are named — we design fine diamond jewelry that transcends trends and speaks to the soul.
Each piece is handcrafted with exceptional care, using high-quality materials and traditional techniques, ensuring every Varali creation is as enduring as it is elegant.
OUR VISION
To create jewelry that feels both timeless and personal — made for today’s generation but infused with the quiet charm of the past.
We envision a world where fine jewelry becomes part of life’s meaningful moments — whether it’s a quiet reminder of love, a bold expression of self, or a modern heirloom passed down through generations.
OUR VISION
To create jewelry that feels both timeless and personal — made for today’s generation but infused with the quiet charm of the past.
We envision a world where fine jewelry becomes part of life’s meaningful moments — whether it’s a quiet reminder of love, a bold expression of self, or a modern heirloom passed down through generations.
What story will your
Varali piece tell?
Jewelry crafted with love, legacy, and timeless brilliance — designed to be part of your journey. Whether online or in-store, we’re here to help you find the perfect piece.
What story will your
Varali piece tell?
Jewelry crafted with love, legacy, and timeless brilliance — designed to be part of your journey. Whether online or in-store, we’re here to help you find the perfect piece.